Wraptopia, Vol. 11
The effects of COVID-19 have been devastating to the global economy. The fashion industry alone suffered a whopping 93 percent drop in profits in 2020, resulting in countless shuttered apparel businesses around the world.*
The EveryBody Wrap® survived thanks to our loyal advocates and early adopters—career women seeking comfy work-from-home uniforms, moms needing high-performance fabrics, brand loyalists stockpiling multiples, pragmatists value shopping, optimists rejoicing infinite versatility, minimalists investing for longevity, maximalists embracing "more is more", fashionistas splurging just because, everybody dreaming of post-COVID travel. You know who you are and we love you back. In times of crisis, thank you for validating what we do matters.
This is the first of a series of #funfact posts that will validate just that—how much The EveryBody Wrap® matters. Through data, facts and figures we'll prove how our garments are life-improving on so many levels—from enhancing personal power, to raising happiness levels to increasing peace of mind. Our clothing delivers psychological, emotional, financial, environmental and lifestyle benefits that are real, measurable and research-backed, proving what we do truly matters.
We're building something special and happy you're part of it.
Elizabeth Kosich, Founder
The EveryBody Wrap®
*Source: McKinsey & Company