Wraptopia, Vol. 19
Today's sizing debate if fraught with negative emotions. Petites feel forgotten, plus customers feel judged and everyone in between feels confused. Vanity sizing has distorted industry standards beyond comprehension, leaving shoppers exasperated on a good day and infuriated on a bad one.
This is why we developed a Shame-Free Sizing System, which happens to be trauma-free too. And it's also why we focus on SHAPE over SIZE, showing product on 4 archetype body shapes—Curvy, Busty, Booty, Straight—with shape, height, weight, bust plus The EveryBody Wrap® corresponding size details called out for each model. But we don't stop there—the slideshow of customer photos shows the garments in action, on real bodies and #IRL.
When it comes to proper fit, shape tells you EVERYTHING—it's more relevant, more accurate and a lot less emotionally loaded than size. Only a surprising 2% of brands (that's us!) offer such comprehensive fit data* and we're proud to be trailblazing a better way forward that informs, elevates and celebrates women.
This isn't the first time we've pioneered innovative solutions, and it won't be the last.
Elizabeth Kosich, Founder
The EveryBody Wrap®